1Spoke

  Harley-Davidson is taking the first step in an attempt to bring in a fresher and younger audience. While there's been a mixture of intrigue, optimism, and skepticism of the brand rolling out an electric bicycle, it's obvious that it stumbled out of the gate almost immediately.  Serial 1, which falls under the H-D brand, unveiled more details of its bicycle lineup and posted three commercials showcasing pre-pandemic use.  The reception was lukewarm, to say the least. To make matters worse, the company revealed details that its customer base will not be in favor of. BIGGEST PROBLEM Harley's motorcycles are an American-made icon which is one of the main reasons why people are returning customers. I reached out to the company on Twitter to inquire if they were going to continue in that direction, and to my surprise, it seems they are planning a detour. After asking where the bicycles will be built, they tweeted, "Designed and engineered in Milwaukee, WI and built by an e...